The Hans Soldan GmbH is the leading provider of professional supplies for lawyers and notaries in Germany.
The situation room:
Soldan, for historical reasons, has a variety of brand names and horizontal diversification. Our challenge was to strengthen the original brand "Soldan" through a targeted advertising campaign.
According to the motto "We do (almost) everything", we developed a campaign and various promotional tools that stress the broad variety of Soldan products without actually listing the individual products. Instead, we simply searched for the few things that Soldan does not sell - a difficult endeavour. The campaign is still (years later) prevalent in publications throughout Germany. Can't be too bad right?